United Football League Partners With Bolt6 to Introduce Revolutionary Tru Line Technology for Enhanced Game Integrity and Fan Experience

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by United Football League

ARLINGTON, TX. – March 25, 2024 – The United Football League (UFL) announced a partnership today with Bolt6, a company at the forefront of sports technology innovation. This alliance will see the integration of Bolt6's cutting-edge TrU Line Technology into UFL games, elevating the precision of ball-spotting and augmenting the overall experience for athletes, officials, and fans alike.


Bolt6, known for its commitment to pushing technological boundaries within the sports industry, has developed TrU Line Technology using advanced optical tracking systems. By installing six calibrated 4K cameras around each stadium, Bolt6 ensures accurate, real-time ball-spotting capabilities, which are essential for the fast-paced action of UFL games.


"Our mission at the UFL has always been to attempt to balance innovation with changes that advance the game of football while providing the highest level of transparency in sports for fans," said Scott Harniman, SVP of Technology for the UFL. "Through our partnership with Bolt6 and the implementation of their TrU Line Technology, we're set to redefine accuracy in officiating and provide our fans with an unparalleled viewing experience."


Bolt6's TrU Line Technology leverages trained machine learning models that spring into action the instant a referee places the ball on the ground. These models swiftly determine the ball's exact position on the field, with all processing conducted in the cloud to ensure minimal on-site equipment is needed, beyond the state-of-the-art Bolt6 cameras.


"We're delighted to partner with the UFL and bring our vision of enhancing the sports experience to life," stated James Japhet, CCO of Bolt6. "Our technology not only aids in precise officiating but also engages fans with high-definition virtual replays accessible instantly at home or on the big screens in the stadium, eliminating the traditional need for chains."


This innovative technology promises to deliver ball-spotting with unprecedentedly low latency and high accuracy, setting a new standard in sports technology and fan engagement. This partnership marks a significant leap forward in the league's commitment to leveraging technology for the betterment of the game and its fans.


The UFL season kicks off on Saturday, March 30, 2024, when the Birmingham Stallions visit the Arlington Renegades at 1 PM ET.


Click here for the 2024 schedule and broadcast details.


To learn more about Bolt6 and their advancements in sports technology, visit bolt6.ai.


About the United Football League

The United Football League (UFL) is set to launch as the premier spring football platform, formed by the merging of the XFL and USFL in 2024. The UFL has eight teams in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C.


About Bolt6
Founded in 2021, Bolt6 is a leader in sports technology, dedicated to enhancing the sporting experience for everyone involved. Bolt6's groundbreaking products, including market-leading optical tracking, video replay, and XR products, are designed to improve officiating, and athlete and fan experiences.


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United Football League

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Jeff.Altstadter@theUFL.com

Bianca Gamez, Director of Communications

bianca.gamez@TheUFL.com

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