United Football League Partners With Visit Missouri on Their “road to Missouri” Campaign


by United Football League

ST. LOUIS, MO - May 8, 2024 - The United Football League (UFL) today announced its partnership with Visit Missouri and its "Road to Missouri" campaign ahead of the UFL Championship game at The Dome at America’s Center on June 16th. This collaboration marks an exciting milestone for the League and the Show-Me State, the home of the UFL’s St. Louis Battlehawks.

The partnership will feature various initiatives designed to engage fans both on and off the field. This includes exclusive game-day experiences, interactive social media campaigns, and special promotions highlighting Missouri's hidden gems. Additionally, select UFL games will feature activations, providing fans with a taste of Missouri's unique culture and hospitality.

"Visit Missouri is proud to partner with the UFL to sponsor this inaugural season," said Stephen Foutes, director of the Missouri Division of Tourism. "We’ve loved seeing the excitement and passion from fans over the last few weeks, and we’re looking forward to welcoming everyone to St. Louis for the UFL Championship game on June 16."

St. Louis, renowned for its vibrant sports culture, serves as the perfect host city for the UFL Championship game. Foutes continued, "St. Louis is a great place to kick off a summer road trip across Missouri, so take a few extra days off work and enjoy everything the Show-Me State has to offer. Whether you’re looking for outdoor adventure, cultural experiences, delicious food, or anything in between, Missouri has you covered for an awesome vacation."

The inaugural championship game promises to be a thrilling event with fans traveling from around the country to “The Gateway City” to support the League and their local team.

"We are ecstatic to team up with Visit Missouri for the 'Road to Missouri' campaign," said Josh Cella, EVP of Commercial for the UFL. "Football has the power to unite communities, and through this partnership, we look forward to showcasing the excitement of UFL games while also shining a spotlight on the rich tapestry of attractions that Missouri has to offer."

The UFL and Visit Missouri invite fans to join in the excitement of the championship game and explore all that Missouri has to offer.

About the United Football League

The United Football League (UFL) is the premier spring football platform, formed by the merging of the XFL and USFL in 2024 under the combined ownership of RedBird Capital Partners, FOX, Dany Garcia and Dwayne Johnson. The UFL has eight teams in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C.

About the Missouri Division of Tourism

The Missouri Division of Tourism works to showcase Missouri experiences through compelling storytelling to inspire travel, support healthy communities and strengthen the state’s economy. In fiscal year 2023, Missouri welcomed 41.9 million visitors and saw a $19.9 billion economic impact in the visitor economy. Learn more at VisitMo.com.


Jeff Altstadter, VP Communications


Bianca Gamez, Director of Communications


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