The season starts with a challenge. Not between players – but between cities.

From March 12–26, every fanbase in the league is going head-to-head in the UFL Kickoff Challenge — a race to see which city rallies the most fans to fill their team’s Home Opener. The team with the most Home Opener tickets sold during this two week window wins!  The winning city earns the title of "Rally Capital of the UFL" and 50% Off UFLShop.com sale on their team gear - so everyone can rep their team for Kickoff!