ARLINGTON, TX – April 16, 2026 – The United Football League (UFL) today announced Cricket Wireless as a new brand sponsor for the 2026 season. Cricket Wireless joins an impressive roster of sponsors this year, including adidas, Big Game, BODYARMOR, DraftKings, Dynasty Financial Partners, Harry Schein, JUNKLESS, New Era®, NOBULL, Progressive, and Teremana.
Cricket’s sponsorship with the UFL reflects a shared focus on connectivity, innovation, and enhancing the fan experience, on and off the field.
The program will feature national UFL assets, including IP & content rights, broadcast-visible signage, social media integration, and in-stadium promotions. Cricket will also engage with UFL fans at the local level through ticket giveaways and in-store appearances by players and team mascots.
“We are thrilled to welcome Cricket to our expanding list of brands who are doubling down on the excitement and long-term success of the UFL,” said UFL President & CEO Russ Brandon. “With nearly 5,000 stores across 50 states, they are the ideal sponsor to amplify promotion of the league and give fans an amazing UFL experience.”
“With the UFL’s momentum growing, this spring is the right time for Cricket to kick off this sponsorship,” said Cricket Wireless CMO Wendy Martin. “Fans care about staying connected in the moments that matter on game day and beyond. We’re proud to bring value and experiences that help fans share the action and stay close to the game.”
About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and do not require an annual contract. Our customers also enjoy access to top-brand phones at affordable prices.
Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, (X) and YouTube. Smile. You’re on Cricket.
Cricket is a subsidiary of AT&T Inc. © 2026 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.